THE SIMMONS GROUP IS...

As the philosopher Wittgenstein said: “Words are deeds.” The wrong word choice or grammatical construction or turn of phrase can muddle your message, kill your credibility, confuse your client. An edit – even the most cursory one – from a knowledgeable professional can be the difference between making the sale and making a fool of yourself.

Branding is not marketing. Marketing is a science, cut and dried -- features, benefits, market share. Branding is an art, emotional -- an association with a product or service that inspires trust and loyalty. It is, in regard to your special product or service, a promise kept. We help you define, refine -- and keep -- your promises.

In this, the era of the internet, nothing is more important for establishing credibility, solidifying image and communicating brand distinction than your web site. If you don’t have one, that should be your first priority…and one of the first things any web master will request of you is content. Content (words, ideas, explanations) drives your brand…and that’s where The Simmons Group comes in.

Never underestimate the power of a well-written business letter – or deny the potential for self-destruction that exists in a poorly written one. We can take your business letters from painful to powerful in short order…and on your schedule.

The scripting of a story or event is not so much the telling of what happened as it is telling how and when. A script should generate order…and continuity…and flow. That, more than anything else, is what the writer brings to any scripted work. It’s also what we will bring to yours.

Whether your communication priorities are driven by the need for S.A.P. compliance or S.A.T. competency, mastering the basics of clear, concise, compelling expression is paramount to your professional survival. A former educator and coach, CEO Scot Simmons can make your seminar or tutorial experience a user-friendly, confidence-boosting, skill enhancing progress to better writing.

Thoreau was right. Most men do lead lives of quiet desperation…especially when it comes to writing that book or story or memoir that has been dogging their dream longings for ages. I can help make that particular dream a reality.