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The Simmons Group

The Simmons Group was founded in 1990 by Scot Simmons, a multi-faceted master communicator and creative thinker with an extensive background in writing, branding, advertising and public relations – on both the corporate and agency sides. Harnessing the inestimable power of the written word to the betterment of its clients, The Simmons Group continues to explore and share dynamic branding strategies in this profoundly exciting, rapidly changing world of ours.

Scot Simmons in 2009 of The Simmons Group Published author, award-winning senior copywriter, veteran public relations practitioner and credentialed educator, CEO Scot Simmons has written and wrangled clear, concise copy connections for a list of top clients that includes Spectrum Brands, Redken NYC, Marineland-Aquaria, Financial Diligence Partners, Dairy Queen International, Space Maintainers Laboratories, 24-hr Fitness, Mobil, Prudential, Blue Cross of California, The Appliance Therapy Group, United Pet Group, Design Center South, Kinamed Bio-Engineering, and The Elevision Network.

Prior to becoming an independent writer and consultant, Scot served as Senior Writer and Public Relations Manager for Marineland-Aquaria Inc. – a Spectrum Company and $150 million manufacturer of consumer aquarium systems and accessories, commercial live seafood aquariums, aquatic retail display systems, scientific research systems, interactive avian toys and accessories. Helping to refine and define it’s corporate misson and communication strategies, he significantly increased company visibility, trade credibility and consumer product awareness by implementing a multi-faceted PR program; creating and managing an employee newsletter and external client newsletter; revising the company’s extensive library of consumer product instruction manuals and commercial systems operations manuals; and co-orchestrating the creation of the corporate web site.

As Senior Writer for Redken Laboratories, Inc. Scot worked on a number of projects including consumer and trade ads, product and corporate brochures, feature articles, the company trade magazine (Channels) and internal employee newsletter, direct response letters, annual and quarterly reports, package/product displays. He also wrote and co-produced a library of audio/visual educational and promotional scripts (infomercials, radio promotions, selling technique videos, audio tapes, trade show multi-media), receiving a Bronze Award at the 1987 New York International Film and TV Festival for his work on the multi-media production, VISIONS '87 .

Early professional years were devoted to the teaching profession. As an English teacher and athletics coach, Scot amassed a wealth of grass roots experience and expertise in the disciplines of success training, mentoring excellence, motivational systems, and goal achievement.

Rad Bosselman of The Simmons Group

A veteran Graphic Designer, Production Artist, Print Broker, Signage specialist, and CEO of his own flourishing company -- Malibu Signs and Graphics -- Rad Bosselman is a Senior Design Consultant with The Simmons Group. His long list of deliverables includes all print graphics and offset printing (flyers, business cards, brochures, labels, et.al); permanent and temporary sign production -- vinyl banners, magnets, vehicle graphics, cut wood, vinyl, plexiglass, metal, foam, plastic signs, etched glass and stone; tradeshow booths; and installation of all previously mentioned signage. Experienced on both the corporate and agency side, Rad has engineered the look and helped ensure the business longevity of clients throughout California. His design and print graphics credits include high-end accounts such as Pepsi, Honda, Gallo, Mazda, Nestle, Denny’s, Sea World, and IBM. High profile local clients: Calamigos Ranch/Malibu Conference Center, Malibu’s famous Paradise Cove Beach Café, AmGen Pharmaceuticals, and Marineland-Aquaria.